Pollen VC wins Meffy Award for Monetization and Engagement

Pollen VC was announced as the winner of the "Monetization & Engagement" category during the Meffys 2014 Gala Awards ceremony at The Westin San Francisco on Thursday 19th November.

The Meffys, now in their 11th year, are recognised as one of the top mobile industry awards.

“As the mobile industry’s official benchmark for measuring success and rewarding innovation, the Meffys honor the most influential players from around the world across 16 mobile content and commerce categories.”

The awards are judged by an independent panel of 40 journalists, academics, analysts and VCs from around the globe.

Pollen VC was revealed as a finalist in the Monetization and Engagement Category on 24th September, alongside Carnival, deltaDNA, Locatrix Communications, and Mblox.

Judges were looking for products and services that demonstrated innovation in the market, a positive impact on the mobile ecosystem, and a pioneering approach to using data, which helps consumer facing mobile brands achieve marketing and commercial objectives.

MEF announced the Meffy Award winners on Twitter, including Pollen’s award for services to mobile Monetization and Engagement. Ryan Lessard, VP Business Development North America, collected the award on behalf of Pollen VC.